When more than one independent entities develop, manufacture, or sell offerings together, they are entering a strategic alliance. There...

A diversification strategy is centered on developing a product or entering a new market different from its core business. There are four...

The number of activities in the value chain that accomplished within a firm. The higher the number, the more vertically integrated the...

A sequence of strategically relevant activities performed to deliver a valuable product or service to market Primary activities - product...

Some of the key strategies are: Differentiation strategy Technological leadership Focus strategy (cost focus and differentiation focus)...

Strategists determine which resources to include in an RBV by using the VRIO tool consisting of: Is it valuable (V) Rare (R) Imitate (I)...

An inventory of the resources a firm owns and its existing capabilities for leveraging those resources into competitive advantage:...

A systematic way to evaluate the most important macro-environmental elements that might affect a firm's performance such as: Political...

A framework used to describe and evaluate the competitive forces at play in an industry, consisting of: Rivalry among existing firms...